Content & Storytelling
I design communication experiences that align message and meaning: strategic, coherent, and built for real connection.
Expertise
Content Strategy
Crafting cohesive narratives that align message and meaning.
Website Content Management
Maintaining and structuring content ecosystems for clarity and continuity.
Social Media Communication
Building consistent digital presence through structured planning and visual clarity.
Event Communication
Designing event experiences that strengthen community and brand visibility.
Recent Work
Strategic communication and visual storytelling that turn ideas into meaningful engagement.
Newsletter Optimization
Redesigned and restructured the company’s internal newsletter to align with a new corporate identity and improve readability.
Impact
Enhanced communication flow and visual hierarchy, resulting in more consistent engagement and stronger internal awareness.
Social Media Systems
Developed a comprehensive set of social media templates and content guidelines to ensure visual and tonal coherence across platforms.
Impact
Enabled the communications team to publish faster and maintain a unified brand presence across LinkedIn and Instagram.
Event Campaign
Designed and managed campaign materials for a networking and finance event, including digital assets.
Impact
Strengthened event visibility and improved attendance through cohesive storytelling and clear information design.
Social Media & Website Strategy
Conceptualized and implemented a full content and visual strategy for a health-focused organization, including template design and editorial planning.
Impact
Helped translate complex health information into accessible, user-friendly communication materials.
What I Bring
Strategic Thinking
Every message has intent. I design content ecosystems that align with organizational goals while maintaining an authentic voice and genuine human resonance. My approach bridges strategy, structure, and creativity, ensuring clarity across every layer of communication.
Visual Storytelling
Good design makes information not only visible but understandable. I create modular visual systems that turn complex ideas into clear, engaging narratives, from digital campaigns to editorial layouts.
Cross-Channel Consistency
I build adaptable design frameworks that preserve brand integrity across platforms. My systems ensure consistency, accessibility, and scalability, empowering teams to communicate with confidence and coherence.
Adaptive Collaboration
Design thrives on collaboration. I work across disciplines, bridging design, content, and technology to create solutions that are flexible, human-centered, and informed by emerging tools like AI.